The Foundation Borsalino partner at Artissima18 with HATS PROTECT IDEAS.
Curated by Elisa Fulco.
November 2011,
For the first time, on the occasion of Artissima 18, the Foundation Borsalino participates with a site specific project named Meeting Point Borsalino at the Fair meetings and lectures area. The graphic project is a journey through the Foundation and its philosophy images. Starting point: the HATS PROTECT IDEAS drawings and saying, from the installation created by Albanian artist Anila Rubiku (Durazzo 1970) for the Albania Pavillion at the 58th edition of Venice Biennale, featuring until November 27th the project by the Albanian artist that marked the beginning of her cooperation with the Foundation Borsalino. Hats not just as mere objects but a symbol of thoughts able to embrace and shelter reflections on art and its exeedings.
Artissima will display a new graphic elaboration of Anila Rubiku work for 2011 Biennale (Mari Conidi graphic project): a theory of over sixty hand embroidered hats, revealing the autobiographic story that poetically narrates all the efforts made by those who leave their Country to find themselves in search of a new citizenship. The title, HATS PROTECT IDEAS, will be the cultural patrimony of the Foundation Borsalino and will identify the commitment by the Foundation Borsalino in building a bridge between business culture and the best contemporary voices. The cooperation between the Foundation Borsalino and Anila Rubiku will continue in the next months with the creation of a special hats collection inspired by the historical archive of the firm, to be introduced at Pitti Uomo in January 2012.
Therefore, HATS PROTECT IDEAS introduces a new projectual way by the Foundation Borsalino to support contemporary art, curated by Elisa Fulco. Every year the Foundation will invite an artist to engage Borsalino’s archive and style department, to go over business culture in a contemporary way, creating a limited edition hats collection. After the experience in the firm, the artist will be supported in his/her work or in the creation of a personal exhibition in museum spaces.
“We truly believe in art and its ability to narrate tales that, starting from autobiographic experiences, become universal” said Roberto Gallo, President of the Foundation Borsalino and Sole Administrator of Borsalino SpA. “We embraced Anila Rubiku and her work for we wish to go on a journey of exchanges and mutual growth, and the enthusiasm of a cultural, artistic, creative and social commitment. Supporting this young emergent artist, her brilliant and poetic work so topical, will help us giving voice to those who have no voice. We believe Artissima is the right place to do so.”